AI-Powered Lead Capture and Qualification System

An end-to-end automation that captures inbound leads, enriches them with public data, scores them against an ideal customer profile using an LLM, and routes qualified prospects directly into the CRM with a recommended next action.

Inbound leads arrive faster than a small team can triage them. Low-fit submissions consume the same attention as high-fit ones, response times slip past the critical first-touch window, and well-qualified prospects sit in an inbox waiting to be noticed.

1. 01Lead submits a form on the website
2. 02Submission lands in a shared inbox or spreadsheet
3. 03Someone manually opens it, researches the company, and judges fit
4. 04Lead is copy-pasted into the CRM, often hours later
5. 05A rep is pinged manually — if anyone remembers

The same process, redesigned as a single automation. Each step runs without manual intervention.

1. 01Trigger: webhook fires when a new lead submits the website form
2. 02Enrichment: company and contact data pulled from public sources
3. 03AI scoring: LLM evaluates fit against the defined ICP and returns score + reasoning
4. 04Routing: qualified leads pushed to CRM with owner assignment
5. 05Notification: Slack alert to the assigned rep with context and next action

• Removes manual lead triage from the team's day
• Cuts response time from hours to seconds
• Every lead is scored against the same criteria, consistently
• Reduces the risk of high-intent leads being missed